Sale of new-build project in Amsterdam

We assisted AM with the sale of a high-quality, sustainable mid-expensive residential concept based on a community concept. The De Lofts project comprises 212 quality, move-in ready rental apartments that average 32 m², with various services for tenants on the ground floor.

Our approach

De Lofts helps meet the ever-increasing demand for suitable accommodation for young professionals in Amsterdam. Each year, more than 10,000 new residents move to the city, which is primarily popular with single-person households such as young professionals and millennials (young people born between 1980 and 2000). AM developed a high-quality sustainable mid-expensive residential formula for this target group based on the community concept. With the realisation of De Lofts, AM is following up on previously completed projects for first-time buyers and millennials. The building was designed by Inbo Architecten and has an international character thanks to the windows in the façade that were inspired by New York lofts.

De Lofts is an innovative concept for the Netherlands that combines affordable, high-quality accommodation with a good location within the Amsterdam ring road. During the sale, a lot of attention was devoted to marketing and substantiation of this new concept. We mapped out the developments in the Amsterdam housing market and surveyed the specific group targeted by De Lofts. During the sales process, a database was created of over 1,000 potential tenants, which substantiated and revealed the (rent) potential of De Lofts. We personally presented this information to various investors.

A lot of attention was paid to the branding of De Lofts. An iconic Investment Memorandum was drawn up and a promotional video and website were created. In addition, a "sample board" was compiled with the finishing materials. The concept of De Lofts has also been elaborated in a presentation and personally discussed with international and national investors.

The technical and legal documentation was made available via a digital data room. Dutch and international investors were personally approached and invited to take part in the sales process.

The result

The project was successfully sold to De Lofts Amsterdam C.V, a fund managed by IC Netherlands. IC Netherlands is an investor and housing developer for young professionals and students in the Netherlands' major cities and is the Dutch subsidiary of International Campus from Germany.

The development of De Lofts and the envisaged target group is extremely well-aligned with the target group of IC Netherlands.

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